{"id":1512,"date":"2022-05-15T15:24:44","date_gmt":"2022-05-15T13:24:44","guid":{"rendered":"https:\/\/gabriellachieffo.com\/the-olfactory-logo\/"},"modified":"2023-09-07T15:06:36","modified_gmt":"2023-09-07T13:06:36","slug":"the-olfactory-logo","status":"publish","type":"page","link":"https:\/\/gabriellachieffo.com\/en\/the-olfactory-logo\/","title":{"rendered":"The olfactory logo"},"content":{"rendered":"\n<div class=\"is-divider divider clearfix\" ><\/div>\n\n<div class=\"row row-full-width\"  id=\"row-2091708666\">\n\n\n\t<div id=\"col-795186131\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1930656645\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"570\" src=\"https:\/\/gabriellachieffo.com\/wp-content\/uploads\/2023\/09\/logo_olfattivo-1-768x570.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/gabriellachieffo.com\/wp-content\/uploads\/2023\/09\/logo_olfattivo-1-768x570.jpg 768w, https:\/\/gabriellachieffo.com\/wp-content\/uploads\/2023\/09\/logo_olfattivo-1-539x400.jpg 539w, https:\/\/gabriellachieffo.com\/wp-content\/uploads\/2023\/09\/logo_olfattivo-1-1077x800.jpg 1077w, https:\/\/gabriellachieffo.com\/wp-content\/uploads\/2023\/09\/logo_olfattivo-1-1536x1141.jpg 1536w, https:\/\/gabriellachieffo.com\/wp-content\/uploads\/2023\/09\/logo_olfattivo-1-600x446.jpg 600w, https:\/\/gabriellachieffo.com\/wp-content\/uploads\/2023\/09\/logo_olfattivo-1.jpg 1800w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1930656645 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1144272507\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-2298519942\" class=\"text\">\n\t\t\n\n<h3>The olfactory logo<\/h3>\n<h1>Spreading emotions to communicate your brand<\/h1>\n<p><em>How many times have you recalled a smell in your memory?<\/em><\/p>\n<p>The olfactory one is the most persistent form of memory, capable of returning intact the emotions we felt in a place through the trail of our olfactory sensations. Smell is the identity of a place, because it recalls all its sensory dimensions and defines it unequivocally.<\/p>\n<p>From the desire to apply this premise to the new frontiers of marketing, the Olfactory Logo was born, a powerful sensory tool that outlines the identity profile of an environment, becoming its unique and unrepeatable olfactory signature.<\/p>\n<p>The creation of an Olfactory Logo requires study and research, of the spaces, fragrances and image to be conveyed, it requires the choice of an emotional approach within which the olfactory dimension assumes an essential strategic role.<br>\nDecades of experience in the field of artistic perfumery and space design converge in the creative process of your Olfactory Logo, making it an effective communication and positioning tool, the voice of a place that speaks for itself, an olfactory revelation and an exclusive identity connotation of your environment.<\/p>\n\n\t\t\n<style>\n#text-2298519942 {\n  font-size: 1rem;\n  line-height: 1.7;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1512","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/gabriellachieffo.com\/en\/wp-json\/wp\/v2\/pages\/1512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gabriellachieffo.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gabriellachieffo.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gabriellachieffo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gabriellachieffo.com\/en\/wp-json\/wp\/v2\/comments?post=1512"}],"version-history":[{"count":7,"href":"https:\/\/gabriellachieffo.com\/en\/wp-json\/wp\/v2\/pages\/1512\/revisions"}],"predecessor-version":[{"id":1954,"href":"https:\/\/gabriellachieffo.com\/en\/wp-json\/wp\/v2\/pages\/1512\/revisions\/1954"}],"wp:attachment":[{"href":"https:\/\/gabriellachieffo.com\/en\/wp-json\/wp\/v2\/media?parent=1512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}